BBS CASHABLE Mechanics Explanation! 🚀 Targets to Hit for 3.1!

0xReclamation@bbs profile image
Jan 25, 2022

Hello BANTER!

I wanted to update the stats with the 3.1 update for the needed $20 Cashable balance for users. In order to hit the $20 Cashable withdraw minimum, you need to get impressions on owned or published posts. How many impressions are needed with the 3.1 update?

Ad revenue from impressions is sent 50/50 to Owner/Publisher, and the value is based off of the current top CPM bid. As of writing this, it's at $100 so that's what these figures will be based off of. The formula for revenue from 1 impression is (CPM)/1000

With a $100 CPM, $0.10 is rewarded for every impression, with $0.05 going to the owner of the post, and $0.05 to the publisher.

From here with the 3.1 Update you get 100% of Ad Revenue directly into your Cashable Balance, which would be about an average of $0.05 per impression on an Owned OR Published post. 

$20 is the minimum to withdraw for the first time. So we can figure at current CPM levels you'd need 400 impressions on owned OR published posts to reach the $20 minimum.

My tips for people would be to try to publish solid engaging content, and if possible try to own your own published posts to increase the ad revenue split you get from the payout as it will increase the average for your payouts (i.e. if you own every post you publish you'd only need 200 impressions).

It's important to remember that the revenue you gain is based off the CPM values, so try to get activity on your posts during times when high CPM ad campaigns are being ran. The team here at Banter runs $100+ ads pretty consistently!

TL;DR: Roughly 400 impressions needed at current ($100) CPM levels for Owned OR Published posts to get the $20 minimum Cashable balance. Owning your own published posts will increase your net gain since both splits go to you.

Good luck, and spread the word about the community so impressions are easier to hit!

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