With the arrival of Web3 and blockchain lot of other technology emerged, we had Play2Earn, Move2Earn and now we have Learn2Earn. Play2Earn is where you can play games on internet and you get earn tokens which you can exchange them later for cash.
Move2Earn is also very interesting because you can download apps on your phone which are usually used for fitness and health, you can run, jog do exercises but in meantime you can earn tokens.
Learn2Earn is way where the companies pay you to learn something , for example BBS can pay you to watch a video and to learn how to use platform or how BBS token works, also they can make quiz or Poll when they want to know in what exchange you withdraw your token and other questions.
So in meantime they get the feedback from users and make the analysis with that data and improve the platform, also members earn some money, so it is Win Win situation. These examples are already used in lot of companies including Coinbase and Binance Academy.
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The recent bull market highlighted a number of emerging sectors within the space that all share similar catchy titles of “something2Earn.” Crypto market participants last year could just not get enough of the growth of Play&Earn games such as Axie Infinity and mobile eSports MegaFans or Move2Earn dApps like STEPN and Genopets.
These tokenized incentive structures (social tokens, NFTs, in-game currencies) have become popular as they provide an opportunity for the average Web3 user to Play to Earn, Move to Earn and now, Learn to Earn.
What is Learn2Earn?
Learn2Earn, as the slick name suggests, is the process of learning about something in exchange for rewards. From a traditional business perspective, the simplest comparison would be to that of the cost of acquiring a new customer to your product, whether you have built an alt Layer 1, AMM Dex, DeFi protocol, or NFT marketplace.
In Web3, as in Web2, consumer attention is the real currency. In the old Web 2 model, companies paid user attention via advertising, giveaways, partnerships, referrals, etc., and then hoped that their product was enticing enough that some people would complete the marketing funnel and stick around to learn about their product to become a regular user.
However, in Web3, instead of trading your attention for “free” to any number of attention brokers (who then sell to the highest bidder), you can get paid directly to learn about a particular product. The rewards for learning are typically given in a native currency, token, or NFT of the ecosystem you are learning about. This provides a direct, monetary incentive for users to be invested in a project and helps teams cut through the noise of the plethora of other crypto projects also competing for your attention.



